As a result of Instagram’s dominance, Snapchat is no longer growing – the platform has actually started losing daily active users. Parent company Snap is aware of this and, in order to boost interest in the platform, will soon introduce a big new feature.
In terms of what games can be expected, no titles have been confirmed yet. However, the company does appear to be developing some in-house offerings. Snap is said to be working with gaming giant Tencent on some exclusive titles and it also acquired gaming studio Prettygreat last year – an employee at this studio is behind both “Fruit Ninja” and “Jetpack Joyride.”
The new games will provide an extra revenue stream for Snap, something that should please investors. At the moment, though, it’s unclear how the company will choose to monetize the games. Snap could either implement a variety of in-app purchases or rely solely on advertising. Alternatively, the social media giant could choose a combination of both.